![]() ![]() What Products and Services Do the Ecosystems Currently Consist Of?Īpple's ecosystem consists of all its hardware products, and each of its software products too. The way you send friends money changes, you have to re-add all your cards for mobile payments, and even the way you text fundamentally changes. If you're used to AirDropping files between your iPhone and Mac, you can't take this to the Google ecosystem. What's more, it comes down to the little features as well. Related: Switching from iPhone to Android? Here's How to Move All Your Stuff It would be just as difficult to use a Wear OS watch and Pixel Buds on an iPhone, and just as inconvenient to move your passwords from Chrome Passwords, and files from Google Drive. This wouldn’t be possible without a big, efficient supply chain to feed the massive growth, with attendant services like marketing to drive demand.Of course, the same applies to Google and Android products. Since taking over the role, Cook has aggressively expanded Apple into new markets, especially China. Cook was, in fact, the primary architect of the manufacturing operation that made Apple such a giant, and the de facto CEO of Apple for several years before Jobs died. ![]() And Cook has proven his talents for all of these. There are legitimate criticisms that Apple is neglecting the Mac delaying products shipping dodgy keyboards embarrassing itself by cancelling the AirPower charging mat ever-more expensive iPhones and accusations of nefarious corporate tax dodging.īut what matters most at a mature company like Apple is not the products but rather the logistics – an efficient supply chain, distribution, finance, and marketing aren’t sexy, but they shape success. Cook ran Apple behind the scenes and is the main architect of the giant manufacturing and logistical operation that has made Apple so successful today.Īnd then there are AirPods FaceID, perhaps the most secure and seamless user recognition system (although potentially creepy) Apple Pay, the dominant contactless payment system across the globe, with an estimated 252 million users in 2018, according to analyst Gene Munster its A12 Bionic mobile system-on-a-chip, which reaches levels only shared by desktops and arguably the best iPhones, iPads and smart speakers that Apple has ever made. Yes, Jobs engineered perhaps the greatest corporate turnaround in history, but when it settled down, he largely turned over the running of the company to Cook, who was chief operating officer at the time, so that he could concentrate on doing what he loved best – creating new products with designer Jony Ive. When Jobs returned to Apple, he achieved great things, but the company was much smaller, and he operated in crisis mode. His other company, Pixar, was spectacularly successful, but it was primarily run by John Lasseter and Ed Catmull. It floundered for years, and eventually exited the hardware business only to be bought by Apple at a fire sale price of $400 million based on its operating system (with the unexpected side effect of bringing Jobs back to Apple). Consider that Jobs was quit/fired from Apple the first time round for behavioural reasons, and his following company, NeXT, was largely a failure. But not everything he touched turned to gold. Since his death, something of a cult has developed around Jobs – and rightly so one of history’s greatest innovators deserves significant praise. It is also the only technology company to commit making its supply chain 100 per cent sustainable according to the former head of the US Environmental Protection Agency, Lisa Perez Jackson, who now leads Apple’s environmental initiatives, it’s reached around 30 per cent of its commitment. Since Cook took over, Apple has invested billions in green power and is now running on 100 per cent renewable energy worldwide. In 2011, when Jobs died, Greenpeace’s Greener Electronics Guide scored the company at just under five out of ten in its commitment to the environment. And, in terms of brand value, Cook is transforming Apple into a company with progressive values around inclusion, diversity and privacy, and is championing the company’s environmental initiative. ![]()
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